Alt Visions

Role: App Design

This application was part of a much greater project I worked on during my final semester in design school. The whole class teamed up to create one cohesive, recognizable brand for the University of Louisville sustainability initiative. We focused on raising awareness about the positive mark UofL was making on the environment and how others could help. The effort produced a great deal of high quality work from the logo and brand standards to various advertising and graphic colateral that is now being actively used by the University.

Part of my role on this project was to design a mobile app that would enhance the whole campaign we were building. While the actual development of the app was beyond the scope of our time and capability for the semester, I was able to design the core style and functionality for future execution. It's purpose would be to provide information like tree maps, bike routes, organic/local food locations, and other useful things that promote sustainability and give the UofL community tools to partake.

Role: Photography

I recently took a road trip to Acadia National Forest in Maine. I spent a week camping, hiking, and driving all over the island, exploring everything I could find. I've included some of my favorite photos from the trip here but you can see a lot more on my Flickr page.

Role: Packaging Design

When I began this package design project, I knew I wanted to go beyond a simple label and create something that had a more tactile aspect to it. To achieve this, I decided to add paint as a way completely engross the bottles in style. I've had some experience brewing beer so I was familiar with the concept of gravity in relation to alcohol content and thought that this gave me a perfect tie in to the paint. From there, I began experimenting with many different bottles, paints, and applications. The end result was created using white ceiling paint and non-tapered, dark bottles. The bottles were dipped and the excess paint was shaken off. They were then allowed to dry upside down to create the dripping effect. The logo, a simple upside-down droplet, is a minimalist extension of the gravity idea that plays on the upturned paint streaks.

* This project was featured on The Dieline.

Role: Art Direction, Web Development, Web Design, Production Design, Environmental Graphics

The Bourbon Country brand is an ongoing project that I have been working on for a couple of years now. It markets Louisville KY as the gateway to Bourbon Country and is aimed and bringing more tourists into the area. I've designed and executed all types of projects like the website, outdoor and print advertising, t-shirts, coasters, mailers, and two advertising station dominations that covered the Chicago airport with Bourbon Country style graphics. I've shown a few samples here to show the range of the project.