Gravity Wine Packaging Design by Patrick Hill Gravity Wine Packaging Design by Patrick Hill Gravity Wine Packaging Design by Patrick Hill

Below are some images that give a peak into the process I went through to develop the final design

Gravity Process Design by Patrick Hill Gravity Process Design by Patrick Hill Gravity Process Design by Patrick Hill Gravity Process Design by Patrick Hill Gravity Process Design by Patrick Hill Gravity Process Design by Patrick Hill Gravity Process Design by Patrick Hill Gravity Process Design by Patrick Hill Gravity Process Design by Patrick Hill Gravity Process Design by Patrick Hill

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Gravity Wine Packaging Design

These wine bottles are the result of a student packaging design project. I wanted to go beyond a simple label for this packaging project and create something that had a more tactile aspect to it so I decided to use paint in conjunction with a label as a way to achieve this. I've had some experience brewing beer so I was familiar with the concept of gravity in relation to alcohol content and thought that this gave me a perfect tie in to the paint. From there, I began experimenting with many different bottles, paints, and applications. The end result was created using white ceiling paint and non-tapered, dark bottles. The bottles were dipped and the excess paint was shaken off. They were then allowed to dry upside down to create the dripping effect. The logo, which is a simple, upside down droplet, is a minimalist extension of the gravity idea that plays on the upturned paint streaks.

* This project was featured on The Dieline.