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Gravity Wine Packaging Design
These wine bottles are the result of a student packaging design project. I wanted to go beyond a simple label for this packaging project and create something that had a more tactile aspect to it so I decided to use paint in conjunction with a label as a way to achieve this. I've had some experience brewing beer so I was familiar with the concept of gravity in relation to alcohol content and thought that this gave me a perfect tie in to the paint. From there, I began experimenting with many different bottles, paints, and applications. The end result was created using white ceiling paint and non-tapered, dark bottles. The bottles were dipped and the excess paint was shaken off. They were then allowed to dry upside down to create the dripping effect. The logo, which is a simple, upside down droplet, is a minimalist extension of the gravity idea that plays on the upturned paint streaks.
* This project was featured on The Dieline.