Alt Visions – Patrick Hill Design | Louisville Website Design | Louisville Graphic Design

I designed this logo for a fictional company that builds prototypes for high tech companies. It was the result of a project from one of my design classes which had the stipulations that the logo must use pliers and be for a business in the technology industry. The logo was developed based on the concept that the company helps create and build new, “sprouting” technologies by constructing prototypes for cutting edge projects. This is illustrated through the combination of the pliers and sprouting leaves. I went for the lowercase sans-serif type because I felt it helped create a fresh, new, clean feeling which worked to support the company name, logo mark and the company’s work.