Alt Visions – Patrick Hill Design | Louisville Website Design | Louisville Graphic Design

I designed this logo for an upcoming website that is still under development. The website is going to focus on showcasing incredible shops from all over the world by allowing users to upload and share their retail destination discoveries. I wanted to go with a retro style because I felt the Swap A Shop name, by itself, had a 50′s era feel and rather than fight that, I wanted to utilize it to further strengthen the brand identity. The two rounded squares in the mark are meant to loosely represent shops and the overlap helps to reinforce the core trading aspect of the site. In the design process, I chose to give up some versatility in the logo by incorporating the detailed shopper but because it is only going to be used in the website format I was willing take the trade off in order to create what I felt was a more unique and memorable logo.