Alt Visions – Patrick Hill Design | Louisville Website Design | Louisville Graphic Design

This design was created as an exercise in logo design by creating a mark, word and type that all support each other in a unified idea or emotion. I started by physically creating the mark with ink and brush on paper. This was then scanned, converted to a vector, and refined. I then came up with a word / emotion that worked well with the resulting mark. The three pieces shown above are explorations of different type treatments with the same mark cropped and moved into varying options.