The goal for this academic project was to create a brand but not just in the form of a logo and color scheme. I wanted to go so far as to design what the company environment / experience would be like for employees and for potential clients. I began by creating the Think Squared name and developing a kind of mission statement to give a brief glimpse at what the company did. I knew pretty early that that I wanted to combine a rustic, old style feel with a modern aesthetic. This played heavily into my choice of using Arno Pro, a classic font, with bright, contemporary colors and simple minimal shapes. I then found images that carried the look I wanted (exposed, rough hewn beams, clean style) and carried the style throughout the interior spaces seen below through renderings and photo manipulations. All of this was then showcased at www.ThinkSquared.co which would eventually hold the company info, portfolio and other things had it been for a real organization.